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Carly
25% more conversions through product-led sales.
Product Manager 2020 Contract Munich
Overview
Carly (Carly Connected Car / Carly Solutions GmbH) builds car diagnostics tools for consumers. I joined as Product Manager to improve online sales performance. I built a new web funnel that increased sales conversion by 25%, established an agile product organization, and set up their analytics and business intelligence infrastructure.
Key Metrics
+25%
Purchase conversion
What I Did
Led product for the e-commerce function. Designed and built a new sales funnel, analyzed user behavior data to identify drop-off points, and implemented changes that increased conversion by 25%. Established the agile product organization and built the analytics stack (BI setup, event tracking, funnel analysis).