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Porsche Digital Lab

Blockchain app for classic car provenance. €6.5M in funding.

Product Owner 2018 Contract (via Digital Partners) Berlin

Overview

At Porsche Digital Lab, I led a blockchain-based product for documenting classic car provenance — creating a digital identity and verified history for collector vehicles. I took the project from prototype to full product, helped secure €6.5 million in funding, and built and managed a team of 12 engineers and designers.

Key Metrics

€6.5M

Funding secured

12

Team size

1

Prototype → Product

What I Did

Served as Product Owner. Validated and scaled the prototype to a full product. Led hiring and managed the engineering and design team. Defined the product roadmap, ran sprint planning, and coordinated with Porsche Digital stakeholders to align the product vision with the broader digital strategy.

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